MATRADE receiving the award on behalf of MITEC at WTA represented by Ms. Zuhaila Sedek, Trade Commissioner of MATRADE (second from right).

Kuala Lumpur, 25 November 2024 – The Malaysia International Trade and Exhibition Centre (MITEC), owned by Malaysia External Trade Development Corporation (MATRADE) has been recognised as the World's Leading Meetings & Conference Centre at the prestigious World Travel Awards 2024, held at the Grand Final Gala Ceremony in Madeira, Portugal.

Having clinched top honours in the Malaysia (World MICE Awards) and Asia (World Travel Awards) categories, MITEC has now triumphed on the international stage, solidifying its Global Leadership status as a premier global venue for MICE events. This remarkable achievement underscores MITEC’s unwavering commitment to excellence in the meetings, incentives, conferences, and exhibitions (MICE) sector. With world-class facilities, cutting-edge technology and exceptional service standards, managed by Qube Integrated Malaysia Sdn Bhd, MITEC has consistently set the benchmark for innovation and operational excellence, earning recognition from industry leaders across the globe. The prestigious World Travel Award serves as a testament to MITEC’s unparalleled ability to host large-scale, international events, further elevating Malaysia’s reputation as a leading destination for global business tourism.

Ms. Zuhaila Sedek, a representative from the Malaysia External Trade Development Corporation (MATRADE), was present at the gala ceremony to accept the award on behalf of MITEC. She expressed her gratitude for the recognition, noting the significant role MITEC plays in positioning Malaysia as a key player in the global meetings and conference industry.

YBhg, Datuk Mohd Mustafa Abdul Aziz commented, "This prestigious recognition reaffirms MITEC’s position as a world-class venue and a beacon of excellence in the global MICE industry. It reflects not only the exceptional standards of the Centre but also the tireless efforts of the dedicated team behind it. This award inspires us to continue our mission of advancing Malaysia's standing as a premier destination for international business events, fostering innovation, collaboration, and economic progress on the global stage."

A Powerhouse for Economic Growth

MITEC’s success has a profound impact on Malaysia’s economy, serving as a hub for high-profile international conferences, exhibitions, and meetings. These events bring global business opportunities, foster innovation, and create invaluable networks. Notable events hosted at MITEC in 2024 include:

• Defence Services Asia & NATSEC Asia 2024: 47,587 attendees from 114 countries.
• MATTA Fair: Over 170,000 visitors, generating RM230 million in sales.
• Perfect China International Convention: Over 10,000 international delegates, featuring an in-house catered 8-course Chinese banquet.
• International Dragon Awards (IDA) Annual Conference: 11,000 global financial and insurance professionals.

This year alone, MITEC has welcomed over 4 million visitors, reinforcing its role as a key driver of Malaysia’s business tourism sector and its significant contribution to the national economy.

Anticipating a Stellar 2025

As Malaysia takes on the prestigious ASEAN Chairmanship in 2025, MITEC is gearing up for an extraordinary year with a diverse slate of major events that will continue to solidify its status as a world-class venue. Among the anticipated highlights for 2025 are:

• Joey Yap FSA 2025: A premier event focusing on Feng Shui and astrology, drawing thousands of international attendees.
• Malaysian International Furniture Fair (MIFF) 2025: One of the largest furniture trade shows in Southeast Asia, attracting global buyers and exhibitors.
• MATTA Fair 2025: Continuing its legacy as Malaysia’s largest travel fair, expected to surpass its record-breaking visitor and sales figures.
• International Healthcare Week: Bringing together medical professionals and innovators to explore advancements in global healthcare.
• ASEAN Road Traffic Tech Expo 2025: A critical platform for showcasing the latest technologies and solutions in road safety and traffic management within the ASEAN region.

This incredible recognition as the World’s Leading Meetings & Conference Centre is a testament to the dedication of our team, the trust of our clients, and the support of our shareholders and stakeholders. Your commitment has been instrumental in helping us reach this milestone. To our staff, clients, and partners, this award is a shared achievement, and we are deeply grateful for your ongoing support. We look forward to continuing our journey together and further strengthening MITEC’s position as a global leader in the MICE industry." said Mala Dorasamy, CEO of MITEC.

Looking ahead, MITEC is poised to expand its role as a hub for innovation, collaboration, and knowledge-sharing, ensuring its continued leadership in the MICE sector. With this recognition, MITEC strengthens its resolve to deliver world-class experiences that elevate Malaysia’s reputation as a top destination for global events.