KUALA LUMPMUR, August 12, 2024 — The Malaysia International Trade and Exhibition Centre (MITEC) is honored to mark another milestone by hosting the groundbreaking The 15th Worldwide Chinese Life Insurance Congress & 2024 IDA Annual Conference which brought together 11,000 global financial insurance elites for a mega convention across 4 days. This momentous event showcased the Centre’s state-of-the-art facilities and its ability to accommodate large-scale gatherings with ease. The convention not only underscored the venue's commitment to excellence but also highlighted its pivotal role in advancing global business interactions and economic development.

Worldwide Chinese Life Insurance Congress (WCLIC) is held in conjunction with the 26th National Chinese Life Insurance Congress, supported by Tourism Malaysia and Malaysia Convention and Exhibition Bureau (MyCEB), attracted delegates from more than 250 institutions across 17 countries and regions, including key markets like China, Taiwan, Singapore, The United States, Macao, Canada and other parts of the world. “MYCEB reported that the event generated an estimated economic impact (EEI) of RM 176,500,000.00 for Malaysia”. The event was also supported by MCMC in ensuring seamless mobile connectivity.

The success of WCLIC was driven by the concerted efforts of our passionate professional team at MITEC that included 1,711 casual labour, whose collaborative work showcased our venue’s impressive capacity and operational capability.

“We are beyond excited to have finally welcomed WCLIC to MITEC and incredibly honored to be the Venue of choice for such a prestigious event,” said Cemone Chua, Head of Marketing & Sales at MITEC. “After tirelessly pursuing this opportunity since 2019, our team is both elated and deeply honored to have played host to such a significant event. The success of this convention marks a major achievement for MITEC and reflects our unwavering dedication to providing a world class venue for global business gatherings. We are excited to continue building on this success and to serve as a leading hub for future international events."

General Manager of Business Development, Winnee Lim highlighted “I am immensely proud of the extensive project management that went into making WCLIC a resounding success. Our team undertook a rigorous planning process, hosting countless internal and external meetings to ensure every detail was meticulously addressed. From logistics and operations to food and beverage services, each element was carefully orchestrated to guarantee a seamless experience for the 11,000 attendees. The dedication and collaborative efforts of everyone involved were crucial in delivering an exceptional event that met the highest standards of excellence.”

In support of the local SMEs, MITEC incorporated several unique elements into the event including collaboration with the KL Food Truck Association to offer delegates a culinary journey through Malaysia, featuring an array of local street food as well as partnering with MyCreative Ventures Group which empowers local creative visionaries to showcase and sell their handcrafted artisanal products to attendees. MITEC showcased the culture and taste of Malaysia by converting its huge loading dock into a lively Durian Fiesta Bazaar, catering to the fondness for this distinctive fruit. These initiatives not only celebrated Malaysia’s vibrant culture but also underscored our dedication to supporting local enterprises and enriching the delegate experience.

MITEC's recent event showcased our commitment to the business events sector and perfectly aligned with the vision of Tourism Malaysia, Visit Malaysia 2026. Highlighting local SMEs, Malaysian cuisine, and a distinctive Durian Fiesta Bazaar, the convention emphasized Malaysia's dynamic appeal as a premier destination for both business and tourism, further enhancing the nation's reputation on the global stage.